Project: A Life Untold Logo Design
Client: A Life Untold
Industry: Legacy and Storytelling Services
Target Audience: Families seeking to preserve the life stories of loved ones
Industry: Legacy and Storytelling Services
Target Audience: Families seeking to preserve the life stories of loved ones
and individuals wanting to leave behind a personal legacy.
Project Description:
A Life Untold offers two unique services: transforming life stories into beautifully crafted books and creating tribute books for loved ones. Their goal is to provide families with a meaningful way to celebrate and preserve legacies, creating lasting memories for future generations. The service is primarily aimed at families who wish to gift a life story to a parent or grandparent, as well as older individuals who are interested in leaving a legacy.
A Life Untold offers two unique services: transforming life stories into beautifully crafted books and creating tribute books for loved ones. Their goal is to provide families with a meaningful way to celebrate and preserve legacies, creating lasting memories for future generations. The service is primarily aimed at families who wish to gift a life story to a parent or grandparent, as well as older individuals who are interested in leaving a legacy.
Design Objective:
The client wanted a logo that would stand out in the header of their website and app, ensuring the name "A Life Untold" is prominent and memorable. They sought a design that was more compact and square to fit neatly within the app’s interface and web header. While the client had explored some logo concepts, they felt those designs didn’t meet their expectations and hoped to achieve a more refined, professional look.
The client wanted a logo that would stand out in the header of their website and app, ensuring the name "A Life Untold" is prominent and memorable. They sought a design that was more compact and square to fit neatly within the app’s interface and web header. While the client had explored some logo concepts, they felt those designs didn’t meet their expectations and hoped to achieve a more refined, professional look.
Color Palette:
The client preferred a monochromatic color scheme, opting for either black or white for the logo, particularly on a black background. This color choice aligns with their new website design, which uses a clean, minimalist aesthetic.
The client preferred a monochromatic color scheme, opting for either black or white for the logo, particularly on a black background. This color choice aligns with their new website design, which uses a clean, minimalist aesthetic.
Deliverables:
A modern, elegant logo that is both impactful and easy to recall.
A square, compact logo that fits well in various digital applications (website, app, favicon).
A versatile design that works across different platforms, ensuring clarity and brand recognition.
A square, compact logo that fits well in various digital applications (website, app, favicon).
A versatile design that works across different platforms, ensuring clarity and brand recognition.
Outcome:
The final logo design provided A Life Untold with a strong, memorable visual identity that stands out on both the website and mobile app, making it easy for users to recall the brand and share it with others. The monochromatic color scheme enhances the modern, timeless feel of the brand while ensuring versatility in its application across digital and print materials.
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