ETOS ACADEMY
Branding & Logo Design Inspired by Constantin Brancusi
Client:
ETOS Academy, a Romanian K-12 education network dedicated to fostering academic excellence and well-rounded development. This logo project for ETOS Academy draws inspiration from the timeless and elegant works of Romanian sculptor Constantin Brancusi, like “Bird in Space”, embodying modernity and simplicity, while reflecting the brand’s mission to shape individuals prepared for the future.
Design Concept:
The logo avoids traditional academic symbols (such as books or graduation caps), instead utilizing clean lines, geometric shapes, and a balanced combination of colors. The design features the ETOS ACADEMY name inside a crest, creating a versatile and modern aesthetic that can appeal to both kindergartens and corporate investors.
The logo avoids traditional academic symbols (such as books or graduation caps), instead utilizing clean lines, geometric shapes, and a balanced combination of colors. The design features the ETOS ACADEMY name inside a crest, creating a versatile and modern aesthetic that can appeal to both kindergartens and corporate investors.
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Client: Mirela Ana, ETOS Academy
Brand Designers: Liudmyla Dereviankina
Brand Designers: Liudmyla Dereviankina
Year: 2024
Color Palette
Two variations were developed:
Corporate Version: Incorporates deep teal, peach cream and pale lilac to communicate professionalism
and trust for stakeholders like investors and banks.
Playful Version: Brighter, more lively colors suitable for kindergarten and school logos,
inspired by Romanian art and culture.The logo embodies balance between playfulness for
younger students and seriousness for older pupils.
Application:
We also created a school-specific version with the crest and the text “Şcoala Primară ETOS Braşov” for individual school use. This versatile system allows for easy customization for other schools within the network.
In addition to this, I developed logos for:
Grădinița Rose Garden Kids, Ilfov
Designed in complementary colors to maintain consistency with the ETOS Academy brand.
Creșa, Grădinița și Școala Primară ETOS București
Following the same aesthetic approach as Şcoala Primară ETOS Braşov, the logo for the Bucharest branch also utilized complementary colors and the established font choices for a unified identity.
These logos aligned with the existing visual identity of ETOS Academy, while allowing individual institutions within the network to maintain a distinct but consistent brand presence.
Designed in complementary colors to maintain consistency with the ETOS Academy brand.
Creșa, Grădinița și Școala Primară ETOS București
Following the same aesthetic approach as Şcoala Primară ETOS Braşov, the logo for the Bucharest branch also utilized complementary colors and the established font choices for a unified identity.
These logos aligned with the existing visual identity of ETOS Academy, while allowing individual institutions within the network to maintain a distinct but consistent brand presence.
Thanks For Watching!